The first thing that caught my eye at the flea market on Saturday was the beautiful cover photograph in black and white sitting in a box on the ground. Looking through the pages were more captivating images, and a beautifully simple graphic design quality. This later the issue, the more graphically overloaded it became, including the simple change to color photographs and typeface on the cover which already detracted from the appeal. So I stuck with the early editions, three ranging from 1959-1967, in which there are some advertising gems, unique typography combinations and great images that you'll see below.
I love the graphic element of these black and white ski run maps having lived in an age when everything is in color.
The typography! The equipment! The style!
The quirky graphic design!
The hoods! The sunglasses! The powder! The backdrop! The trudging!
The purity of the page layout! That perfect ski run! The rocky mountain peak contrasting that soft powder!
The line weight variations! The blunt endings of these paths that begin and end nowhere!