Must say it's a bit of a bummer:
From the rocket launch at the Fall/Winter 2017 show to the ad campaign, the space theme was carried through only in prints on sweatshirts...more wearable than the rocket ship, but still.
Probably a smart marketing decision, knowing their audience. But still...
In the recent presentation on fashion and aerospace from last week, I used these examples from Flight to Mars and Star Trek to show some of the imaginative (and slightly ridiculous) ways we've envisioned our future gear in space.
This video from Gucci is such a fun example of how fashion can play with these ideas – using real clothes – but through storytelling, styling, and some very low-tech special effects they transport us. Enjoy!
Seen first on Engadget.
For any Chicagoans who missed our July 20 event, or anyone else curious about what we talked about: enjoy!
It's a wrap!
Scott Carpenter Walking to Mercury Atlas 7 launch, 1962
Thanks to everyone who came out to hear the presentation and panel discussion and ask your great questions. It was a thrilling evening, with new ideas and wild examples coming from all directions. ( Read about it here.) Looking forward to the upcoming events, that promise to expand on this discussion through different lenses of professional and personal experience. Each city has a unique culture, and heritage, and our goal is to reflect that through the panel members and the conversation.
Up next: Boston!
Save the date: November 2, 2017 at the Boston Design Center.
Until then, keep exploring!
The recent capsule collection release from Coach, in addition to my ongoing research for FAAR, inspired me to do a bit of digging back through recent fashion collections that take inspiration from space and space travel. Here I share one of my favorites of all time, from the Valentino design team of Maria Grazia Chiuri and Pierpaolo Piccioli, (since 2016, solely headed by Piccoli).
"inspired by American dreamers"
Introducing a limited-edition space collection inspired by American dreamers. The Varsity jacket is an iconic Coach silhouette customized with NASA-inspired patches, amidst metallic accents and a Rexy charm at the pocket. It’s made of wool with leather sleeves and signature striped ribbed trim.
Valentino Pre-Fall 2015
The motifs, which are the real force behind the collection of simple, elegant silhouettes, were designed by British textile designer Celia Birtwell, as well as the Italian Pop Artist Giosetta Fioroni.
"We want to believe in a fantastic future." – Grazia Chiuri
