Viewing entries tagged
starkweather

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Mood Board July 2019: Softness

This month I’m trying something new with the blog and instagram. I’m going to be creating a mood board for the month’s theme, and including some more concept and mood images to complement the straight up outerwear imagery. I hope that this will create a more dynamic and interesting feed, overall. The goal is to show the breadth of where inspiration comes from, and link images together in a way that gives them new meaning.

Air movement study, Étienne-Jules Marey, 1901

Air movement study, Étienne-Jules Marey, 1901

Flamingo,  Source Unknown

Flamingo, Source Unknown

Photo by Barry Lategan for Vogue UK, 1970

Photo by Barry Lategan for Vogue UK, 1970

Catherine Deneuve in Tristana (Luis Buñuel, 1970) by François Fontaine

Catherine Deneuve in Tristana (Luis Buñuel, 1970) by François Fontaine

 
Wool,  Source Unknown

Wool, Source Unknown

Deborah Turbeville

Deborah Turbeville

kate moss backstage at maison martin margiela spring summer 1993

kate moss backstage at maison martin margiela spring summer 1993

Zack Seckler, Botswana

Zack Seckler, Botswana

This mood board could come together in so many different ways, and the mixed format that instagram adds will hopefully give some more dimension to this static one.

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Starkweather at the Lost Labs Showcase

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Starkweather at the Lost Labs Showcase

On Friday, April 13, Starkweather, along with four other Chicago startups, presented to a room of 100+ individuals in an old warehouse building on Goose Island. The event was the culmination of three months of incubation through the first Lost Labs program. Run by Charles Adler, co-founder of Kickstarter and founder of Lost Arts, Lost Labs is an opportunity to "[apply] ambition, to explore the potential of curiosity," for "anyone with a tenacious creative spirit." 

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As part of the first cohort, there was a loose framework for us to structure our goals and a timeline to achieve it. I found myself motivated to challenge myself and reach higher than I had initially outlined. The result for Starkweather was a full-on new business plan and pitch that has been updated to reflect all the lessons learned, all the new resources that are available, and the forecast of where the industry and consumer behavior is going in the future. 

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The capstone event gave me a platform to share those organized thoughts to a group of intelligent, curious professionals who then had an opportunity to come speak with the founder (myself), see the products, try them on, and share their feedback. I walked away inspired with new ideas, and excited to get the product into waiting customers' hands. That excitement will serve me well, as motivation and foundation to overcome the challenges to come. Truth: the hard work begins now.

Writing this on a 30º day in mid-April, I know even as I wait for the warm weather to come, that getting cold-weather product to market for fall 2018 will keep me occupied until the weather turns cold again. 

Over the next several months, I will be getting the word out, taking lots of meetings and copious notes, and building out the resources to make the Fall's launch a catalyst for Starkweather's future success. 

Thank you to Charles and Elizabeth @LostArts, and to the rest of the cohort founders.

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2018/1 Cohort Companies:

CoLab
Founded by Louis Vowell, CoLab is an online collaboration platform that connects artists and alumni from different art universities across the country. CoLab was created to alleviate post-graduation isolation, with the aim of facilitating cross-campus communication and producing collaborative artworks.

Fertile Design
Fertile Design is a biodegradable plastic, partially made of food waste, that is chemically balanced to feed the soil when it is discarded in the ground. This product, which can replace traditional plastics, is the creation of Jessica Gorse.

Fossick
For the artistically inspired, Fossick is a homewares and accessories company with an ethical and sustainable twist. Cate Breasley started the company to a range of uniquely designed, one-off pieces in vibrant colors and patterns that celebrate individuality, creativity, and hidden potential. 

Sojourn Fare
Roman Titus founded Sojourn Fare to make the mushrooms (and their medicinal and culinary potential) more prevalent in the world. The company builds farm-tech software that empowers growers to control, monitor and optimize mushroom cultivation.

Starkweather
Starkweather creates outerwear for urban environments, combining low and high-tech solutions to design products that marry technology, function and aesthetics. Lee Anderson created Starkweather to provide an alternative for people who wish to wear something other than the ubiquitous black puffy jacket all winter, while maintaining warmth and functionality.

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Starkweather on American Fashion Podcast

Thanks to the hosts of American Fashion Podcast for inviting Starkweather founder, Lee Anderson, on the show for a conversation on the latest in the news, what's so great about outerwear, and working towards getting some direction for this crazy industry that we all love. 

Lee Anderson of the Starkweather outerwear R&D group is in the studio talking about her conferences and focus groups, which she has been using to explore the fashion industry’s chronic issues. The hosts comment on a long list of recent news stories about the industry (see references list below). Charles Beckwith hits the Tranoï New York trade show and talks to designers Charles Harbison (Harbison), Yasmine Rana (Y by Yasmine), Katie Gallagher, and Philip Chu (Ground Zero), along with Tranoï’s CEO David Hadida and Head of Sales Marco Pili.

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Continuing to define our brand promise

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Continuing to define our brand promise

The crux is one of our favorite things. The Starkweather layering system is literally centered around it. And it has become an accessory we can't live without during most months of the year. And it's getting better with age. 

We started with the premium. The most luxe interior cashmere lining we could find. And we swear by the coziness of that T-Crux original. And it's body-temp boosting powers. But the truth is we want to spread the joy. We want for more people to have access to this item of clothing that has transformed one wardrobe at a time since it's first appearance on the streets, November 2014.

So we dove back into fabric research. Feeling for the softest textiles that could counter the cashmere richness without the premium price tag. We looked from Italy, France, Japan, England, Peru..the list goes on...And we finally found it, in this awesomely textured cotton knit melange. Produced in Italy, this 100% cotton textile feels like your most loved and well worn sweatshirt with the look and longevity of a designer item. 

Isn't that what you're looking for in your closet every morning?

So what does all of this mean for you? 

The development of this crux in the new fabrics was a challenge for us in keeping with our brand promise. We will deliver best in class products that combine function and style to change the way we live and dress in relation to the weather. 

That also means that we're listening to you and to your needs. And over the last six months, meeting so many of you at our trunk shows has helped us prioritize our new product direction and how to expand on those pieces, like the T and Shawl Crux, that quickly stood out as brand-defining items. 

The crux of it

We love the crux, and we love how it makes people feel and the beautiful way it frames smiling faces. We love that it so completely embodies the promise of the Starkweather brand. And we love that moment of discovery when you pull it on and say "Ahh. I get it."

We hope that this new development will enable many more to enjoy a new way of dressing with the weather, instead of against it. And we can't wait to deliver that experience to many more Starkweather women, and men, as the seasons go on. 

 

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Starkweather First Delivery

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Starkweather First Delivery

Since the relaunch in September, we've been looking forward to this moment.

So much has to happen for one delivery to get out smoothly and successfully. In the interim, there are many other goings-on in the business day to day that make it interesting, dynamic and challenging each day. 

With the first delivery since the relaunch in September heading out the door, there were some expected unexpected hold ups, and some unexpected unexpected hold ups that teach us how much we need to anticipate last minute adjustments. We've learned to react quickly and make the proper changes so that the pieces arrive in your hands at the top of of our high standards. 

To all of you who placed orders, we are so proud to be represented by you when you are out on the streets in your Starkweather gear. And we hope you'll come back for more, many times over!

We also appreciate your patience in the advance sale system, and hope that you'll find every time you wear your coat or liner or Crux that it was worth the wait. 

UPS drove off yesterday with 80% of those first orders. We are giddy.

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We've a new home in New York.

Piece by piece, Paris is disappearing from operations. The Vicq d'Azir studio will still be on our business cards for another spell, but the map below is evidence of our new home in Manhattan. 

Moving back to the US is a strategic choice in many ways, but mostly it brings Starkweather back to its roots. A concept that formed from a pain point that is more prevalent in American cities than the capitals of Europe, and in cities that experience a real, bone-chilling frost in the winter months, Starkweather answers that call. 

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We're focusing on the details

Horn Buttons, trims, all the little details coming together streamlining our operations and making sure we are sourcing the best of the best for the pieces we deliver to you. 

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