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new year


Another Tick on the Measuring Stick: 2013

You’ll see articles and lists from almost every blog for the next few weeks on how to stick to your New Year’s resolutions, or what kinds of resolutions you should make if you want to be ‘X’ kind of person. But rather than looking at this day as a time to fabricate change, I prefer to look at it as a means of assessment, a unit of measurement. Imagine each year as a tick on the measuring stick. Marks growing higher and higher on the wall. Some years you grow a centimeter, other years several inches. It is an erratic system that is never identical between individuals or predictable within oneself. However, unlike the growth analogy where we have little if no control over the rate of our body’s vertical climb, we do have control over the growth that the New Year’s measuring tape evaluates.

Our lives look rather strange in yearly snapshots; imagine it as an infographic assessing the previous 365 days from different angles, with different hypotheses and with different quantifiers. For example, think of your professional life and personal life as two pillars that strengthen each other by growing side by side. If one becomes neglected, the other risks blowing over. Strength is not always in the sum of two parts, but in their equilibrium. And so there is an active participation required in cultivating that balanced growth.

This principle is never more true than in growing a business. When a year goes by, a business goes through the same kind of self-discovery as an individual. As with any moment of assessment, it is a time to address pain points, improve communication and strengthen infrastructure. This can also mean eliminating time wasters and inessentials. It is a moment to realign ones practices in the direction of reestablished goals, and to reinforce core values in so doing.

In the year 2013, Starkweather made great progress in many ways, ultimately leading to an important pivot that will take place during 2014. These alterations are all a function of customer feedback, recommitting to essential founding ideals, and a better understanding of where Starkweather fits into the market. This pivot takes into account the short and long-term goals of the company, and the customer’s best interest. There will be a lot of exciting news in the coming 12 months. We look forward to sharing new products, new projects, and now collaborations with you, and receiving your feedback in the coming year.

Here's to hard work, and new horizons.

All the best for a happy and prosperous 2014!

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Starkweather New Year.png