Tumblr sends their fashion bloggers to fashion week: WSJ article

It took several years for blogging to achieve the social relevance it now has- and it is pretty enormous- so what is next?

AOL makes an effort to predict that future: They bought the Huffington Post because of its huge and rapid success with hopes of riding its wave- but maybe in different hands it won't be so powerful or continue with same momentum. Or maybe it will.

And the Huffington Post's favorite tumblrs: (how did they choose the number 33?)
a couple that I also love:
Unofficial National Geographic
I can read

Lastly: The Financial Times discusses Online Platforms that are going the other direction- creating a tangible product that gives them some 'real world' existence: Online shopping paper publications